Wil je onze producten zien?

Benson is a versatile brand that focuses on functional products for daily use. The range includes thousands of items spread over categories such as tools, outdoor, household, optics and general consumer items. Whether you are a handyman, camper, home cook or hobbyist - Benson always has a suitable solution.

With a strong focus on price-quality ratio, ease of use and reliability, Benson is a trusted brand in stores, web shops and hardware stores. Thanks to the broad applicability and constant product development, Benson has grown into an indispensable name on the shelf.

Benson: A comprehensive and structured brand portfolio

Benson is an established non-food brand offering a structured portfolio across multiple product categories. Each sub-line serves a defined application area while remaining part of a consistent overall brand identity.

The Benson portfolio includes:

• Benson Automotive – vehicle accessories and practical tools
• Benson Bike Parts – bicycle accessories and components
• Benson Clean – cleaning and maintenance products
• Benson Electric – electrical accessories and small equipment
• Benson Garden – garden and outdoor products
• Benson Home – everyday practical household items
• Benson Optics – optical tools and accessories
• Benson Outdoor – recreational outdoor products
• Benson Tools – hand tools and technical equipment
• Benson BBQ – barbecue accessories
• Benson Pet – pet-related products

This clear portfolio structure enables buyers to source across multiple product groups within one recognizable brand, maintaining consistency and assortment coherence.

Consistency and brand recognition

Benson combines functional product design with a consistent brand presentation. The structured sub-lines allow scalable assortment development while maintaining brand clarity.

Through INTERBOSCH, the full Benson portfolio can be sourced centrally within a broader non-food assortment.