The brand portfolio of INTERBOSCH consists of a combination of own brands and established A-brands. This composition makes it possible to serve different market segments within one central purchasing structure. Brands such as Benson and Benson Clean form a broad foundation within household, outdoor, automotive and cleaning, while specialized brands such as Vileda and Magic Clean focus on professional cleaning applications.

Within the technical and maintenance segment, brands such as: WD40 and Hofftech an important role. These products are used for maintenance, mounting and daily technical applications. For bicycle accessories and security offers Stahlex a recognizable range that meets the demand for locks and accessories within retail and specialized stores.

Combining these brands within one wholesale environment creates a logical and efficient purchasing model. It enables entrepreneurs to bundle different product groups without compromising on brand recognition or product quality. The range fits in with a variety of sales environments, from independent stores to larger retail formulas and web shops.

Positions itself with this brand portfolio INTERBOSCH itself as a broad non-food partner, where recognizability, applicability and continuity are central. This creates a stable foundation for range composition within household, technology, cleaning, bicycle and outdoor.